SERVICES

We call it a PLAYBOOK
but all it does is WORK

Winning Is a Process

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Data Capture

Bring your media data together in a single source of truth
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Data Processing

Clean and prepare your data in an analysis-ready format
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Reporting

Dig into the truth of your marketing performance

Desperate for a better way to do data?

Then follow our playbook – the battle-tested suite of tactics and tools that Insight Group has leveraged at major brands and ad agencies across North America.
There’s nothing theoretical about our approach. Every solution you’ll see here is a proven method for deepening your insight into your media data, boosting your team’s efficiency – or both.
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ADVERTISING SPEND ANALYSIS
Measure your true impact. What is your budget really buying? The Insight Group’s analysts will strip away the filler so you can view your spending’s influence on your mission-critical metrics.
TRAINING
Marketing Analytics Academy makes great marketers even better. Our 12-session academy provides professional training on data strategy, reporting and much, much more. Available for both Tableau and Google Analytics users.
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MEDIA MIX MODELING
Sharpen your media strategy. Build a smarter, savvier plan for reaching your desired audience, based on real numbers, not guesswork.
MEDIA DATA ANALYSIS
Authoritative diagnosis of your threats and opportunities. Get an appraisal from a team that’s seen and studied data from practically every channel and industry today.
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ANALYTICS IMPLEMENTATION
Helping you launch with confidence. Develop and implement a more intelligent process and plan for collecting and analyzing your media and media data. We’ll have your back the entire way.
WEB TESTING
Optimize your online presence with A/B and multivariate testing. We’ll apply a expert’s experience and curiosity to exploring and refining your site — so you can continue to thrive in the ever-evolving world of digital marketing and commerce.
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GOOGLE ANALYTICS 360
Tap into the power of enterprise-class analytics. Employ some of the most comprehensive tools for understanding your impact, wielded by a Google Analytics Certified Partner and 360 Reseller with years of practical experience.
DATA MANAGEMENT
Streamline your aggregation process. We’ll get you out of the manual marketing game, so you can spend less time on grunt work, more time on higher-value analysis.
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“The Insight Group may be the single best solution I’ve ever come across in my career for reporting, analysis, and business intelligence. The speed of integrating data, setting up a B.I. tool and getting real results that we could share with our constituents is like nothing I’ve ever experienced.”

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Ryan Serpan, Vice President, Digital Marketing, WellBiz Brands

How about a quick chat?